The following points highlight the eight main postulates to study behaviour of living organism. 1. A human being is a living organism, and his behaviour is quite distinct from that of a physical body or a machine. The behaviour of even the most lovely organism cannot be explained on mechanical principles. Life is self- adjusting, self-maintaining, self-preserving and self-perpetuating. A [...]
In this article we will discuss about the needs and wants of an individual. Needs of the Individual: A need exists as a state of tension in a person which serves to direct his behaviour towards a certain goal. The needs have to following characteristics: (i) The degree of tension corresponds to the strength of the need. The stronger the [...]
The following points highlight the seven main types of innate tendencies. The types are: 1. Need 2. Want 3. Drive and Urge 4. Motive 5. Instincts 6. Reflexes 7. Learned Motives. Type # 1. Need: Need indicates a lack of something which is useful or desired. A person needs food when he is hungry. So he will strive for food. [...]
