In this article we will discuss about the primary and secondary motives. Primary Motives: Primary motives are essential for survival. They must be satisfied first before we can take up any other activity. Primary motives come to action when the physiological balance of the body is upset. This balance is called homeostasis. Hunger or Thirst drive: When an organism experiences [...]
The following points highlight the top three theories of motivation. The theories are: 1. Drive Reduction Theory 2. Humanistic Theory 3. Cognitive Theories or Expectancy Theory. 1. Drive Reduction Theory: Drive reduction theory of motivation suggests that when people lack some basic biological requirements such as water, a drive to obtain that requirement (in this case the thirst drive) is [...]
In this article we will discuss about the types and measurement of motives. Types of Motives: 1. Physiological motives or primary motives 2. Psychological motives or secondary motives. 1. Physiological Motives: Hunger and Thirst: (a) Hunger: Experiments done earlier in this century led to the conclusion that the source of the hunger motivation was stomach contractions. But many believe that [...]
