List of psychological experiments on perception! Experiment # 1. Selection and Grouping in Perception: Our perception of stimuli depends on a series of organisational processes. This aspect has been studied extensively by the gestalt psychologists. The process of organisation depends on a number of factors, due to which our perception of the same stimulus elements differs on different occasions. The [...]
It is a part of human nature that we tend to form impressions of people, things and objects. We tend to classify people as good, bad, strong, weak, helpful, unhelpful and in fact into so many other categories. Similarly, we form impressions about things and objects. An excellent example of this is what is called 'brand loyalty'. We consider certain [...]
After reading this article you will learn about the role of stereotypes in perception. The term stereotype means something fixed, without variations. In a psychological sense it means a fixed way of responding to or perceiving or judging the qualities of a group of people who shared some common characteristics. For example, if we believe that every person who is [...]
