The following points highlight the seven laws to be adopted for successful and effective propaganda according to Kretch and Crutchfield. (1) "A suggestion that seems to meet an existing need will be more readily accepted than one that does not meet a need." Thus, the propaganda must be related to the need and motive of the public, who are going [...]
The following article will guide you about how advertisement, prejudice and morale help in propaganda. Advertisement: Popularly, propaganda and advertisement are equated though propaganda uses advertisement as a technique to change the belief and attitude of people. Propaganda is a very broad and wide concept while advertisement is a narrow one. Some say that there is no line of demarcation [...]
In this article we will discuss about Propaganda. After reading this article you will learn about: 1. Meaning of Propaganda 2. Definition of Propaganda 3. Need 4. Kinds 5. Principles 6. Techniques 7. Conditions of Effective Propaganda. Contents: Meaning of Propaganda Definition of Propaganda Need for Propaganda Kinds of Propaganda Principles of Propaganda Techniques of Propaganda Conditions of Effective Propaganda [...]
